A Meta VP got asked in an interview which AI tool his team should use.
He quickly said “grab any scissors” to cut paper. Arguing about which brand of scissor is 3% sharper while you're still tearing paper with your bare hands is the actual problem.
The gap between AI tools is tiny. The gap between using one and not is everything.
Yes, some AI tools are better at certain things. I like chatgpt for image creation, and claude for writing, but getting caught up with a bajillion ai tools to choose from often causes more hesitation than decision.
I watch owners spend weeks comparing ChatGPT versus Claude versus Gemini, reading comparison threads, waiting for the right one before they start. Meanwhile their competitor picked one on a Tuesday afternoon and has been getting the reps in for six months.
Imagine if a friend came to you because they wanted to learn how to cook.
If they had no experience, you wouldn’t tell them that they needed a vitamix, a viking oven range, a pressure cooker, and a meat grinder to get started.
That would be ludicrous. All they really need to start is a knife and a pan, because you can do SO much with just those simple tools. Over time, if they get really into cooking, they can add some fun gadgets.
When it comes to AI, start with just picking the simple tools, and ONLY add when you find a real need, not just a flashy toy.
Pick the one you already have a subscription to, or the free version of any major one, and use it on one real task today. Not research. Not comparison shopping. An actual task sitting on your desk right now.
The frying pan doesn't need to be perfect. It needs to be in your hand.
Stop shopping for scissors. Start cutting paper.
Your business AI guy,
Matthew Brenner
PS, inside Delegate to Dominate we don't debate tools in week one, we assign one and get you building. Reply "scissor" if you want the exact one we start every student on.
This Week's AI Win
I created a Testimonial Bank that houses the transcript of every testimonial I get, and then categorizes it by the most common objection that my target market has.
For example, if a lead has a time objection, it will grab the quote from the testimonial bank where one of my clients has a quote about this, so I can kill the objection using other people’s words, not mine.
It will also give me the exact questions I should ask on my next testimonial or case study so I can fill in gaps that cover any specific objections that a lead might have. More on this later.
What I’m Reading:
Peak Human 📚
The book examines seven of history's greatest civilizations to discover why they flourished and why they eventually declined. Think ancient Greece, the renaissance in Italy. I’m only a couple chapters in but it' is fascinating so far.
As a side note, I get 90% of my books on my kindle for free from the library, that way I’m forced to read them in a couple of weeks instead of collecting a pile of dust in a shelf somewhere.
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P.S.
If you're ready to go beyond weekly tips and build AI systems tailored to your business, my coaching programs are designed to help you implement practical AI without the overwhelm